This is an iconic concealer, I have been using it for years. The Maybelline Fit Me Concealer is creamy, blendable and hydrating. I have pretty sensitive under eyes so a lot fo drugstore concealers kind of irritate my skin but this one doesn’t. It has a rich yellow base which is awesome because a lot of other concealers are pinker based. I have a yellow undertone and it looks weird when it doesn’t match.